Everyone with a website needs to know a website traffic generation method and since it's takeover of Overture, Yahoo has continued the use of p4p or Pay for Performance. Overture had the foresight to see that advertising via the internet was going to revolutionise how people shopped as it would be so simple. Anyone with a computer and internet access could have the worlds products and services at their fingertips.
The on-line profile of any a particular website needs to be as dynamic as possible ensuring the greatest number of visitors possible to ensure sales continue in an upward trend. Yahoo makes available an advertising service that matches a company's advertisement to keywords imputed by an internet user while searching for products or services.
This service provided by Yahoo extends the range of traffic, or visitors, made aware of a company's product and after all said and done, that is the name of the game.
With so many competitors in the web arena, possibly the single most important facet of website promotion is to get your website viewed by as many people as possible and as often as possible.
Such a website traffic generation method service is provided by Yahoo and other search engines no doubt. Your website and advertisement are linked to keywords that a person could potentially type into their search bar. When your keywords and a searchers' keywords match your ad will appear alongside the results.
As an example - let's say your website is about vegetable gardening and you offer seeds, fertilizers, tools etc. You put these types of keywords together with any others pertaining to your niche into the profile within the Yahoo ad system so that whenever they are typed into a search engine by an internet user the ad that you also loaded into the system will appear in front of the person searching. Goal achieved.
Many web masters will go to great lengths trying to get their site as high up as possible in the ranking order by doing search engine optimization, but the ad system will almost completely eliminate the need.
Website owners have to pay for the service and will be given the choice of being charged when someone clicks on your ad or when your ad appears. One more feature offered in the system is for your ad to appear on other peoples websites.
The owner of the website will have agreed to allow Yahoo to place the ad on their site in exchange for a small percentage of what you are charged and your ad will match the niche that the third party site targets.
The website traffic generation method described above has assisted many a business to catapult its online presence and profits into the heavens.
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