Information marketers must always add something new to their product line. You can't just be content with ebooks and audio products these days. Remember, it's your job to address the growing and changing needs of your potential clients. One of the best things that you can add to your list of offerings is group coaching program. In here, you'll invite 5-12 people either over teleconference or face-to-face meeting to teach them specific skill or information.
These types of programs are extremely popular in the online arena these days as more and more people are taking bold steps in learning things that they consider extremely important. If you're convinced to add this to your product funnel, here's what you need to do:
Get the pulse of your target audience. First thing to do is to know what kind of information or skills you're going to discuss on your program. It's must be something useful and out-of-the ordinary. As you'll be charging clients no less than $500 per program, you can't just teach them how to save money by using coupons, right? Most people these days are more than willing to shell out their dimes to learn the ropes of investing and making money online. They'll also most likely to sign up with life coaching programs or those programs that will help them advance in their careers.
Now that you know the specific need and demand of your prospects, the next step is to plan your program. You can't just meet these people without proper planning? Start with setting the program's goal. What would be your desired end-result for this? Perhaps, you would want your clients to know all the tools that they need to improve the quality of their lives or you may want to arm them with specific knowledge that they can use when they're putting their money on investment. Ensure that your goals are realistic and measurable. Then, create an outline to guide you and specific plans of action as to how you can achieve the goals of the program. This must contain the list of topics that you're going to discuss, the hands-on training that needs to be done, and the Q&A portion.
Advertise your group coaching programs. Let your potential clients know that your programs are already available in the market. As these people would want to know what they'll be paying for should they decide to sign up, provide them with the list of topics that you're going to cover and the list of benefits that they can expect to get. Ensure that communicate this in a very enticing manner. Talk about your programs on your blog, website, on forums, and on social networking sites to easily promote awareness.
Conduct your programs. Once you have successfully secured at least 5 sign-ups, you can conduct your programs either through phone or in person. Teach your clients using the most effective, tried-and-tested coaching methods. Aside from doing presentations, I would also recommend giving out hand-outs and using visual aids. Also, encourage your participants to ask question and be prepared to provide the best answers.
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