Showing posts with label Internet Marketing. Show all posts
Showing posts with label Internet Marketing. Show all posts

Thursday, November 29, 2012

Improve Your Results With Google Author Tags

Ad Google Author Tags and Start Owning Your Content

Does Google recognize you as the author of what you publish online? If you are not sure, then there is a good chance you may not be taking full ownership of your content. To get the most credit for what you post you need to be sure to add Google author tags.

The trick to making Google author tags stick is linking up your Google+ account with your blog. By making this small addition to your writing, you can drastically improve how your content appears in Search Engine Results Pages. All that is necessary is the addition of some basic HTML code representing your Google author tag.

Adding Google Author Tags

Make sure to setup a Google+ account before continuing. The image for this account is important as it will show in search results. Choose an image that you're comfortable with and one that helps convey your message. Provide as much information as possible as well. The more people know about you, the more they will connect to your material.

After setting up a profile, it is necessary to set up your contributor link. You can do this by clicking on your profile --> scrolling to the bottom -->click "add custom link" where it says "contributor to" ---> type your blog link using a keyword. Choose a keyword that best exemplifies your blog. Make sure public is checked, then click save.

When that is complete, you will need to add your Google + profile URL to your blog. Log into you Google+ account and look for the home button. Under the home button is the profile button. Use a right click to copy the link address.

To add that link to your blog, make sure to include rel="author" in the HTML code. Add this code to any blog article you wrote. A couple of good spots are in your bio, or place it as widget text on the side of you blog. Either one of these options will have the desired effect.

I hope you find this information useful. Setting up Google author tags is a rather easy process, but can have a big impact on your search results. Might as well take the time to just get it done! If you are using en Empower Network blog this could be particularly useful to help make you stand out in the crowd.

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Successful Website Traffic Generation

Everyone with a website needs to know a website traffic generation method and since it's takeover of Overture, Yahoo has continued the use of p4p or Pay for Performance. Overture had the foresight to see that advertising via the internet was going to revolutionise how people shopped as it would be so simple. Anyone with a computer and internet access could have the worlds products and services at their fingertips.

The on-line profile of any a particular website needs to be as dynamic as possible ensuring the greatest number of visitors possible to ensure sales continue in an upward trend. Yahoo makes available an advertising service that matches a company's advertisement to keywords imputed by an internet user while searching for products or services.

This service provided by Yahoo extends the range of traffic, or visitors, made aware of a company's product and after all said and done, that is the name of the game.

With so many competitors in the web arena, possibly the single most important facet of website promotion is to get your website viewed by as many people as possible and as often as possible.

Such a website traffic generation method service is provided by Yahoo and other search engines no doubt. Your website and advertisement are linked to keywords that a person could potentially type into their search bar. When your keywords and a searchers' keywords match your ad will appear alongside the results.

As an example - let's say your website is about vegetable gardening and you offer seeds, fertilizers, tools etc. You put these types of keywords together with any others pertaining to your niche into the profile within the Yahoo ad system so that whenever they are typed into a search engine by an internet user the ad that you also loaded into the system will appear in front of the person searching. Goal achieved.

Many web masters will go to great lengths trying to get their site as high up as possible in the ranking order by doing search engine optimization, but the ad system will almost completely eliminate the need.

Website owners have to pay for the service and will be given the choice of being charged when someone clicks on your ad or when your ad appears. One more feature offered in the system is for your ad to appear on other peoples websites.

The owner of the website will have agreed to allow Yahoo to place the ad on their site in exchange for a small percentage of what you are charged and your ad will match the niche that the third party site targets.

The website traffic generation method described above has assisted many a business to catapult its online presence and profits into the heavens.

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Affiliate Marketing Tips: The New Way of Building Links And Gaining Traffic

Google has given us affiliate marketing professionals a terrible time recently. They are tightening up the quality control and putting up quite a challenge when it comes to being able to rank well in the SERPS.

Sites that had thousands of dollars spent on them to improve their rankings have come crashing to the ground due to the changes made by Google. People who had invested a lot of time and money were thrown into mayhem and have been scrambling to find a new way of getting results.

The major search engine influencers in the affiliate marketing world have been sharing their opinion on the use of social media with regard to ranking. They are stating that it's the way forward and is going to feature heavily as a ranking tool for the major search engines. You see the search engines don't have control over social media. Some of the social media sites are the biggest and most powerful sites out there - and that's all good news for us who are trying to pass on some of that power to our own sites.

Social media can also deliver traffic to us directly through our posts and relationship building on sites like Facebook and Twitter. It could be that article marketing is the next casualty when it comes to the axe of Google - and us affiliate marketing professionals. Time spent invested in writing articles and having them link back to your site could well be better invested in social media.

Keep these thoughts in mind as you plan your affiliate marketing traffic building strategy:

- Social media is in your control. You can determine what content you are distributing to your connections. When it comes to article marketing, none of us know if Google is going to decide to give this ranking influencer the chop out of the equation or algorithm.

- Your content is getting indexed. With some article marketing and some back linking there is no guarantee that your links will ever get indexed. With social media you know that they will be - as these sites get crawled all the time by Google.

- Traffic, traffic, traffic. Social networking sites have so many people on there. Think about all the visitors there are to sites like YouTube, Facebook and Twitter. The traffic numbers are huge. You just need to tap into them. With article marketing, you can get lost in the masses of articles.

Google and back link building can cause digestive problems I'm sure - I bet there's many an affiliate marketing professional out there who are suffering from ulcers! Google keeps moving the goal posts and nobody knows where they will be moved to next. I know some people who don't do any link building, but they concentrate solely on making comments.

As long as the content that you create is of good quality and highly shareable, then it is likely to get shared.

Have I given up article marketing? No, not yet, but I will be considering my options over the next few weeks. I'll let you know what I decide, but in the meantime, I'm continuing with my affiliate marketing tips on a weekly basis.

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