You probably already have a vague idea of what RSS feeds are, but do you know how to use it on your website? Do you fully understand how powerful RSS Feeds can be used to your advantage in marketing your online business?
RSS feeds are also known as Atom feeds. In layman's terms, it simply refers to a system which utilises XML computer language that is effective for making records of new content appearing on the web and delivering it to readers who are subscribed to particular records. Big information-based websites are able to function largely due to RSS feeds. The feeds collect headlines and summaries of content and then deliver it to subscribers who have a feed reader.
People who are interested in a particular website or blog can subscribe to that RSS and receive notification whenever new content is posted. It's a win-win situation for the site owner and as well, for the visitors. So, how can YOU benefit from RSS?
Listed below are some advantages to using RSS for your business website or blog:
1. RSS feeds draw a steady flow of traffic to your website.
2. You can use RSS as a supplement to your email marketing campaigns.
3. Use RSS feeds as a marketing strategy. Generate your own feeds which can be displayed on a wide variety of websites, directories, and blogs.
You can find tons of people online claiming that email marketing are still effective.Truth be told, in this information age, most advertising emails sent are never viewed by the recipients. Most people, today, get slammed with so much spam on a daily basis that they just do not have time to sort out what is legitimate and what could potentially contain a virus that could destroy the data on their computer.
RSS feeds are programmed into a different way as they are directly subscribed to by your site visitors. They would not be filtered into a spam folder the way most email advertisements are filtered. You would, therefore, get more people to actually read your messages. If you could incorporate auto-responders into your RSS system, it can be even more effective.
You would even notice improvements in your search engine site rankings when you start to use RSS feeds to notify others of updated content on your website or blog. Search engines actively reward sites that are updated routinely with fresh, interesting content. RSS helps improve your website's rating while drawing in repeated business and maintaining open communication with the visitors to your website.
If you can create your own RSS feeds, you can receive massive exposure for your business by having them displayed on sites that offer RSS directories. Marketers and bloggers routinely use these directories and mass websites, and many of them will then be able to spot your website or blog. This will bring tons of free traffic right to your website or blog.
RSS is not entirely new as most online marketers have at least heard of it at this point. It is, however,isn't as widely used as all other types of internet marketing tools. So,this is a great time to jump in and see what it can do for you. Sometime later, everyone else will be following behind you.
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